My Blanket personalised baby blankets originated with a desire to create something uniquely different for a new baby. 

From this desire was born our range of custom and personalised baby blankets and cuddlies. Designed to be truly unique, personalised baby gifts, My Blankets are given with real love and cherished for a lifetime. 


The ideal baby blanket must be wonderfully soft for young skin, warm in winter yet cool in summer. To achieve this, we select only quality 100% natural fibres 

•         100% supersoft fine merino wool for a cosy warm, breathable merino blanket

•         100% combed cotton woven into a lightweight soft cotton blanket.

Both our merino and combed cotton blankets are pure and luxurious.  


As for mum, our blankets stand up to everything baby can throw at them and then some! Machine washable – just throw your blanket into the washing machine. The ultimate quality baby blanket. It’s our belief that every baby deserves a My Blanket knitted baby blanket or cuddly to treasure, and we make sure that our blankets and cuddlies are affordable. Truly the best baby gifts. 


Choose from our wide range of designs or personalise a blanket. Not sure? Buy a My Blanket gift voucher, a unique baby shower gift idea.

My Blanket was born in New Zealand in 1997 and is part of The Optimum Clothing Company, a women's fashion knitwear house based in Auckland, New Zealand. Optimum Clothing was founded by Tim and Sue Fawcett in 1990 and continues in family ownership today.  

My Blanket and Optimum knitwear is entirely designed and manufactured in New Zealand, using only the finest quality merino wool and combed cotton.

Available online, worldwide.